What should my business website do?

Welcome to 2019! We are now in the era of website templates. Many marketing companies simply launch WordPress template websites for their clients failing to notice the rising competition from competitors. WordPress is a great technology, however 16 years old it is no longer able to deliver the fastest experience for customers. Speed matters when it comes to business websites! Invision App reports that websites that are slow cost retails $2.6 billion in lost sales every year. New technologies allow developers to create apps that are faster and more dynamic than ever in 2019, however traditional marketing companies continue to supply old legacy WordPress websites to their clients. Slow loading websites are no longer acceptable to consumers and they will abandon your website if you fail to keep up with advancements in website development.

So, you finally got a website that loads quickly? Look! Hurry! It’s over! Your user has already formed an opinion on your business and decided whether to leave your website in the time since you started this paragraph. Once your website loads the average user will form an opinion on your business within .05 seconds (Tyton Media). As the human attention span declines businesses must do more to gain the users attention as soon as the page loads, therefore traditional template sites are no longer making the cut. Users see tons of these template sites on an average day, and most of them are not particularly engaging. Layout is very important in website design and misplaced elements can cost your business customers. 70% of small businesses do not have a call to action button on their homepage (Business 2 Community). These types of inefficiencies result in a poor customer experience, or customers leaving your site entirely. Customers do not know what sections of the site you would like them on, and user interface plays a major role in guiding them through your business onboarding flow. If your online onboarding consists of a simple contact form it may be time to improve your businesses web presence. 88% of consumers who search for a type of business end up calling or going to a business within 24 hours. Customers want businesses they deem as efficient and credible.

You didn’t think we would forget to mention blog posts, did you? Blog posts are more important for discovery of your business by prospective clients. Keyword research needs to be performed so your blog authors can understand what consumers are searching for online. Once you find these keywords and topics you can write quality content that will increase your online presence. I know what your thinking! “How are blog posts supposed to make money?” Well the secret behind blog posts lies in the fact that many customers will discover your business solely because of a well written blog post. Impact BND reports that 70% of consumer learn about a company through their blog posts rather than through their ads. Blogs help to establish your businesses position as an industry leader.

In todays day what your website can do is limitless! Great websites streamline the business process for the customers and employees. Modern websites can kill repetitive tasks and allow your staff to focus on higher level tasks.

 

Source

70% of consumers learn about a company through their blog rather than ads. - Impact BND

Once your page loads, users form an opinion in .05 seconds. - Tyton Media

Slow-loading websites cost retailers $2.6 billion in lost sales each year. – Invision App

70% of small business websites lack a Call to Action (CTA) on their homepage – Business 2 Community

88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours - Nectafy